The Perfect Online Aura: VERB Brands

Where does your passion lie? What do you dream about doing for a living  while you drift off at night? Why aren't  you doing it? Your suppose to be, that's why it stays on your mind. Let me be the friend that tells you to go for it. Start that line, write that book, style that shoot! Figuring out your niche is a job in itself and once  you have that part, then it's onto a logo, slogan, business plan and website. It can get to be a little overwhelming and  you may find  yourself needing a helping hand.

As you venture into the phase of building your digital presence you will find yourself needing a strategy. Technology has so many dimensions, and if you seek expertise, consider hiring a digital creative agency, such as, VERB. Name your need; SEO customization, a website , mobile application, or consultation on your existing marketing strategy. VERB can be of assistance. You have the entire business to run, it is  wise to set aside funds for this type of expense.

Learn more from my chat with Chris Donnelly,Business Development Director, of VERB.As I am in the website building phase of my line, I know this part can be quite confusing. You're brand essence's is best when felt in the digital sphere, so let VERB help! To the emerging brands out there, what do you find yourself seeking outside help for most? Let me know in the comments :) .

HH: Why does Indie Nation (independent creative community) need Verb services?

CD: The creative community greatest focus is upon their individuality and originality and VERB understand that each client has their own style, whether that’s their sound, their art or their fashion, we work with our clients to produce a brand strategy that works for them.

HH: Which components of digital strategy are most important to fashion/ beauty and art creatives?
CD: Each artist should focus upon presenting their own individualism through their website, their social media and their main content outlet, whether that is a blog, video or imagery.

HH: What are a few common mistakes you find people make in regards to SEO?
CD: Forgetting that Google have made fundamental changes to the way search results are determined. These changes have allowed a far more organic process for your brand to be found online; therefore even on a low budget companies can utilise blogging, social media, ghost writing and a variety of other methods to amplify their company profile.

HH: Describe the services Verb offers. Which are most popular?

CD: VERB is a Digital Creative Agency; we create bespoke websites and mobiles applications as well as work alongside brands to manage and streamline their brand and marketing strategies. The most popular is difficult as each brand requires each own strategy, but our websites have gained the company a strong reputation in the digital sphere.

HH: For those on a start up budget which services would you recommend?
CD:Start Up brands should focus upon their proposition, their branding and their process to accumulate revenue, for example if the business relies heavily upon ecommerce then the business should invest appropriately to allow their customers ease of access when purchasing their product or service. Once the proposition and branding is appropriate, the business (in its early stages) can simply focus upon the free marketing avenues such as social media and utilising the blogging community.

HH: What in your opinion makes a start up brand stand out?
CD:Whatever the industry nowadays, Start Up’s are so common that standing out is very difficult; therefore our advice would be to focus upon customer insights and customer satisfaction. Start Ups often opt not to invest in their digital assets and as such appear quite amateur to Internet savvy consumers which has a direct impact upon sales and customer loyalty.

HH: Where can we keep up with Verb Brand?
CD:You can keep up to date with VERB via our twitter and Instagram accounts: @verbbrands