I get excited when I meet fly creatives with a hunger for success like my own. As I am very receptive to a person's energy, Shaleeta Pendleton, CEO of 4 Styling Group has a presence you can feel upon her entering a room.
A few months back I mentioned attending a Philly Fashion Expo mixer where I met a handful of amazing creatives. Prior to leaving I was inclined to compliment Shaleeta on her outfit of a white tee, red lip and super cute boyfriend jeans. Small talk led to business chat about her company and mine. Not only is she a super cool spirit, she is passionate about her work. Styling, it's what the girl was born to do. A shoot proved her talent and people have been seeking her services ever since. Once you see their work, you'll be right along with the rest of the following. Learn about the 4 Styling Group girls and fall in love with their styling vision .
HH:Who are the members of 4 Styling Group? What area of the business do you each oversee?
SP:I founded 4 in late Oct/Nov 2012. After interning with an online vintage boutique in Philly, landed me a styling job in LA. People were seeking my styling services since. Interning was cool, but I didn't want to have to rely on others for something I was able to do myself. I took the idea to a friend who encouraged me to pursue it. Alas 4Styling Group was born.
Four symbolizes a 4 year period of struggle that molded me into the stylingprenuer I am today. With the help of my stylists Brittany and Imani we have already built a substantial clientele within our first year.
SP:I founded 4 in late Oct/Nov 2012. After interning with an online vintage boutique in Philly, landed me a styling job in LA. People were seeking my styling services since. Interning was cool, but I didn't want to have to rely on others for something I was able to do myself. I took the idea to a friend who encouraged me to pursue it. Alas 4Styling Group was born.
Four symbolizes a 4 year period of struggle that molded me into the stylingprenuer I am today. With the help of my stylists Brittany and Imani we have already built a substantial clientele within our first year.
HH:What is your companies goal for each client? What services do you offer?
SP:Four's goal for each client is to enhance their personal looks and style. We never try to change, we work to bring out the clients style by getting in touch with the client. We offer personal shopping, closet merchandising and styling services for celebrities, events, and personal appearances.
HH:What trends are you loving for Fall?
SP:Prints! Florals and bright colors that people tend to wear in the Spring. I'm loving them for Fall.
HH:What's your golden rule of personal styling?
SP:To enhance a clients genuine style through suggestion, never force my own style onto them.
SP:Four's goal for each client is to enhance their personal looks and style. We never try to change, we work to bring out the clients style by getting in touch with the client. We offer personal shopping, closet merchandising and styling services for celebrities, events, and personal appearances.
HH:What trends are you loving for Fall?
SP:Prints! Florals and bright colors that people tend to wear in the Spring. I'm loving them for Fall.
HH:What's your golden rule of personal styling?
SP:To enhance a clients genuine style through suggestion, never force my own style onto them.
HH:Where can people learn more about 4 ? SP:Follow the 4 journey as we learn, grow, and style our way to NYFW and more! We are always at events and are interesting to follow. Our IG is a look into our work and how the Four Styling Group girls embrace fashion. We are something different and intrigued by unconventional trends.
Keep an eye out for the Harley Davidson show during Philly Fashion Expo, we'll be styling for the show. Also, we will be shooting our Men's Look book at Chestnut St. boutique Kembrel.
Keep in touch with us on our blog Cocaine Parties where we give you a glimpse into everyday gatherings, styling and our fashion.
Check out our site and connect with us via twitter or Facebook. We promise the journey is worth your eyes watching :).
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